We saw another great example of the changing face of media at the Grammy's last night. Imogen Heap, the British singer and songwriter accepted an award for Best Engineered album, Non Classical wearing the much hyped Twitter Dress. The twitter dress was Imogen's way of taking her fans with her to the award ceremony. The dress had it's own live twitter feed. According to Timesonline.com, her necklace was a digital sign displaying messages that her fans were writing to her on Twitter. Those tweets were relayed to her jewellery through a wireless router — equipment that provides an internet connection — embedded inside her black dress. What a great way to involve fans and followers!
Imogen's Grammy win and the popular twitdress is going to skyrocket her album sales for sure. Watch out Lady Gaga here comes Imogen Heap!
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