Well, for my first blog post I thought I would write about something that’s been garnering a lot of attention lately- S.O.C.I.A.L Media. Social media has tremendously changed the way companies, brands and more importantly people communicate. Whether you are following someone on Twitter, or posting messages on Facebook, or commenting on someone’s blog, it’s become really easy to be a part or impact someone’s life. So it’s only makes sense for charitable organizations to use social media to spread awareness of their causes. Instead of spending pots and pots of money on television commercials or direct mailers that ultimately end up as trash, social organizations have turned to social media which enables them to connect with relevant audience members. It helps them to reach out to a wider audience by breaking down economic and geographic barriers.
Last month the socialsphere was literally turning pink with all the tweets, messages, blogs, videos about breast cancer awareness. An Atlanta based agency set the Guinness Book of World Records by conceiving and executing a one day pro bono campaign that raised more than $70,000 for four non profit cancer organizations. It was interesting to see people, organizations, institutions coming together to spread the word about breast cancer. It just goes to prove that social media for social change is an effective way to spread awareness and do some good for the community. People become ambassadors of the charity they believe in, which is an excellent way to convince others about various causes.
Social media has reinvented the way charity work is done. It’s easy, low cost, reach wider audiences and more importantly convince people that even a $1 or $10 donation goes a long way in helping those in need. Those days are not not too far when we have more virtual fundraising parties, mixers and events. So, let’s put on our social hats and make a difference in the world we live in!
No comments:
Post a Comment