The recent Haiti earthquake has left hundreds of people injured and homeless. To aid in the relief of the aftermath of the deadly quake, Red Cross created a Text Message campaign which urges people to donate $10 towards the relief efforts. According to Mashable.com the campaign has raised more than $1,000,000 through this campaign. It's amazing to know that people are donating in droves to help those in need.
And Red Cross sure has done a commendable job of coming up with a creative, easy and fast way to raise money for the victims of the quake. Google is also showing it's support by having a display ad on it's homepage with resources and donation links to UNICEF and CARE. These are some of the best ways of disaster relief using technology I have seen recently. With new technologies comes new and faster ways of helping those in need.
Additional links and resources:
1. http://mashable.com/2010/01/13/haiti-red-cross-donations/
2. http://www.google.com/relief/haitiearthquake/
Wednesday, January 13, 2010
Monday, January 11, 2010
What's your bra color?
New year, new beginnings, new resolutions. And after two months of spending time with family, friends and eating and drinking I finally decided to start updating my blog again. There's a lot that happened since my last blog entry but the one thing that surely caught my attention was the color updates on Facebook by my girlfriends. The last few days my Facebook feed was speckled with colors -lacy black, beige, white, red, orange..all supposedly bra colors. I couldn't for the life of me understand what was going on till I got this message from one of my friends: "just write the color of your bra in your status. Just the color, nothing else. It will be neat to see if this will spread the wings of breast cancer awareness."
Huh? How does writing the color of my bra going to help spread breast cancer awareness? I didn't think of breast cancer when I saw the color updates. Nobody was talking a word about cancer or how it affects women. It was more of a titillation than anything else. I am sure whoever started this meme had good intentions and the tons of women who flashed all their Facebook friends did it for a good cause. But just talking about it isn't going to help the fight against this horrible disease. There should be some call to action, don't you think?
In a true marketing sense I thought this Facebook meme was fun and silly but not effective in what it was supposed to do i.e. talk about breast cancer. It's nice to see people coming up with unconventional and fun ways to promote ideas and awareness but I am sure if this campaign had more content than color, it would have been widely popular for all the right reasons.
Huh? How does writing the color of my bra going to help spread breast cancer awareness? I didn't think of breast cancer when I saw the color updates. Nobody was talking a word about cancer or how it affects women. It was more of a titillation than anything else. I am sure whoever started this meme had good intentions and the tons of women who flashed all their Facebook friends did it for a good cause. But just talking about it isn't going to help the fight against this horrible disease. There should be some call to action, don't you think?
In a true marketing sense I thought this Facebook meme was fun and silly but not effective in what it was supposed to do i.e. talk about breast cancer. It's nice to see people coming up with unconventional and fun ways to promote ideas and awareness but I am sure if this campaign had more content than color, it would have been widely popular for all the right reasons.
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